How did a publicly humiliated Japanese electronics firm turn a failed CD partnership with Nintendo into a console that outsold every rival of the 1990s?

The firm was Sony, the console was the PlayStation, and the thing that decided the decade was not the hardware. It was the disc — and the publisher terms that came with it. Sony pressed games onto CDs that cost cents to manufacture, let publishers reorder in days instead of committing cash to cartridge runs months ahead, and shipped more than 100 million consoles over the machine’s life. The Nintendo 64 sold 32.93 million. The Sega Saturn sold roughly nine million. The two other entrants of that generation, the 3DO and the Atari Jaguar, were off the market before the decade ended.

6 Likes